The 2026 Super Bowl is not only bringing you football, but also some of the best Celeb-packed commercials!
Before we dive into all the celeb‑packed Super Bowl goodness, there’s one thing that makes the could make your whole night much more fun, prop bets. Whether you’re guessing the first touchdown or which commercial everyone will be quoting tomorrow, the Bovada Super Bowl Prop Sheet has it all laid out for you.
The Super Bowl LX that we’ve all been waiting for is right around the corner!
Santa Clara, CA will be hosting the Seattle Seahawks and New England Patriots this year. This is the second time Santa Clara, CA has been the host to the Super Bowl.
Ten years ago, they held the Super Bowl 50. The Denver Broncos defeated the Carolina Panthers 24-10. This game is coming to us with many layers and lots of history this season.
View the latest Super Bowl Odds
A New Era for Patriots Fans & Super Bowl Viewers
Remember; this is a post Brady/ Belichick Patriots- attempting to prove themselves yet again and without some of the original GOATS. But at the end of the day, half the people tuning in are really just interested in the performances, the Super Bowl party they’re attending, and of course the Advertisements that seem to never disappoint.
Especially when we have brands like Uber Eats and Liquid I.V. they’ve tapped and know why people are really watching. Whether it’s the last-minute food order because no one wants to miss kickoff, or the inevitable recovery the next day after a little too much celebrating, these are the kinds of commercials that feel uncomfortably accurate.
The best Super Bowl ads don’t just provide us with entertainment, they really insert themselves into real life.
If I had to guess, my money is on Uber Eats popping up as our first ad.
First TV Advertisement
- Liquid I.V. -215
- Uber Eats +160
Will 2026 bring us emotional celeb heavy advertisements? Or will this be a year of humor and light-heartedness that we can watch on repeat after it all airs on TikTok?
Celebrities Headline the Biggest Ads of 2026
By the looks of it we will be getting a sweet and salty Sabrina Carpenter in the new Pringles ad! What a way to revive Pringles as the coolest chip around then getting the sultry, breathy singer to seductively eat each Pringle out of a flower shaped glass.
I can’t help but to have flashbacks to the days that Britney Spears was the face of those amazing Pepsi commercials…where she did a 1950’s song and dance. There’s something about bringing the ‘it girl’ pop-star into a mainstream brand that makes it all the more exciting!
Snack brands have officially become part of the main event. When a chip brand lands its spot early, it’s basically setting the tone for the entire night. Between Pringles leaning fully into pop-culture cool and Ritz owning its place on every Super Bowl table, this one feels like a genuine toss-up.
First TV Advertisement
- Pringles -120
- Ritz -120
And then there is Victoria Justice in the SVEDKA commercial for Sazerac! This will apparently be SVEDKA’S first Super Bowl commercial. In the images I’ve seen, Victoria looks a little more mature then we remember from her Victorius days, womanly, and beautiful! She’s holding a football, wearing a crop top, and casually sitting on the counter. Of course there is a SVEDKA martini to the side of her.
But for the real acting chops, comes Ms. Emma Stone, who will be staring in Squarespace’s 12th Super Bowl ad. It’s being described as darkly funny, and in black and white. Emma, who looks to be emotional in the ad is also giving a bit of Judy Garland with her hair and makeup. The 30 second spot is titled “Unavailable” and is set to air between the first and second quarters.
On top of all this, it looks like Kylie Kelce will be teaming up with DOVE for a Super Bowl commercial spreading a message of confidence for girls in sports! She shared her feeling about this message in an interview with Savannah Guthrie on Today. She talked about her own struggles with confidence during her years of playing Hockey…calling herself ‘serious and tough.’
We all know that the best Super Bowl parties don’t happen in stadiums. They’re in our kitchens and living rooms. Which makes home brands quietly powerful players in the commercial lineup. Bosch Home feels like one of those ads that sneaks in seamlessly, because the setting already feels familiar. This one feels like a safe mid-game appearance, quietly reminding you of things you need to do after the gaming weekend.
First TV Advertisement
- Bosch Home -120
- Dove -120
Why Super Bowl Ads Still Matter in 2026
It’s safe to say for some viewers the sports of it all are sort of an afterthought.
It’s the celeb power, entertainment, and performances that have many of us glued to our seat. And in a world where instant gratification is something we all desire, commercials are a nice reminder that we can stop, wait, and enjoy the entertainment of the in between. ‘Tuning in’ in a 2026 world looks differently now.
We crash-out on our algorithm and our streaming services that give us limited ads.
For once the Super Bowl is making it feel like the 90’s again; you get together with those you love, you snack on some sliders and chips and dip, and you actually have to sit and wait for the next pass, all while being entertained by the heart-tugging commercials and performances.
Regardless of the team you may be rooting for this Super Bowl season; you will be sure to get your fair share of viewer stimulation!
When you’re finished picking your favorite ad and your favorite team, why not add a little extra excitement to the night?
The Bovada Prop Sheet has all the quirky, classic, and can’t‑miss props to keep you entertained from kick-off to the final whistle.
*Any tips, predictions, or strategies published are entirely the opinion of the author, and are not guaranteed to be correct or result in financial gain. The Author is not an employee of Bovada.
Please be aware that there are always financial risks involved in gambling and it is the responsibility of the individual to place bets with or without the information provided on this website. Bovada cannot be held responsible for any financial losses that may incur as a result of following any of the tips, predictions, or strategies provided on this website.